S2 Ep 17 Social Media Listening w/Jola Oliver, Director-Global Social Listening & Measurement-McDonald's

Are you currently listening or responding on Social campaigns, PR or Promotions..? Don’t worry if you’re not…This Podcast has it all! In Episode #17 of the My Curious Colleague podcast, I’m chatting with my colleague – Jolanta Oliver about her thoughts gleaned from her experience in Social Media/CRM insights at Kraft Foods’ Consumer Relations (think… storytelling and command centers), plus her thoughts at McDonald’s as Director - Global Social Listening & Measurement (think… intranet self- service, integrating and synthesizing data points). I especially liked her use of the word “holistic”, as in “a holistic understanding”…! To say the least, Jola is super savvy when it comes to insights. My brain was just trying to keep up with Jola and her broad, yet deep knowledge & vision. Be sure to stay with us on the podcast when Jola’s POV about “humans” is shared. So simplistic, yet so rich…I was blown away frankly. This is part of our series of interviews about the intersection of Consumer Engagement with other functions in the org to increase collaboration, communication and care for your consumers. Freebie alert: Do DM me if you’re interested in a free transcription of Jola’s predictions for the future of consumers and data – kinda like a checklist to reference as you’re planning your roadmaps. Be sure to listen to the podcast today on your favorite podcast player. Thanks so much for your support…! --- Send in a voice message: https://podcasters.spotify.com/pod/show/denise-venneri/message

Are you currently listening or responding on Social campaigns, PR or Promotions..? Don’t worry if you’re not…This Podcast has it all! In Episode #17 of the My Curious Colleague podcast, I’m chatting with my colleague – Jolanta Oliver about her thoughts gleaned from her experience in Social Media/CRM insights at Kraft Foods’ Consumer Relations (think… storytelling and command centers), plus her thoughts at McDonald’s as Director - Global Social Listening & Measurement (think… intranet self- service, integrating and synthesizing data points). I especially liked her use of the word “holistic”, as in “a holistic understanding”…!

To say the least, Jola is super savvy when it comes to insights. My brain was just trying to keep up with Jola and her broad, yet deep knowledge & vision. Be sure to stay with us on the podcast when Jola’s POV about “humans” is shared. So simplistic, yet so rich…I was blown away frankly.

This is part of our series of interviews about the intersection of Consumer Engagement with other functions in the org to increase collaboration, communication and care for your consumers.

Freebie alert: Do DM me if you’re interested in a free transcription of Jola’s predictions for the future of consumers and data – kinda like a checklist to reference as you’re planning your roadmaps.

Be sure to listen to the podcast today on your favorite podcast player. Thanks so much for your support…!

--- Send in a voice message: https://podcasters.spotify.com/pod/show/denise-venneri/message
S2 Ep 17 Social Media Listening w/Jola Oliver, Director-Global Social Listening & Measurement-McDonald's
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